Redrow is already an industry leader, but rather than resting on our laurels, our philosophy is to continually improve and get even better – to be the indisputable best in class.
To achieve our aim it’s important to have a clear brand purpose, a reason to exist. It’s not just what we do or how we do it, it’s why we do it. Delivering ‘the Redrow Way’ through…
Our hard work, passion, excellent communication and attention to detail throughout our customer's journey, will clearly reflect our brand purpose.
Best in class house builder
To be innovative and hard working with passion and positivity
It is imperative that we clearly demonstrate our brand values. This means every piece of communication we design will be modern and smart. Every word we speak will be caring, expert and confident. We must ensure that our customers trust that what we say and how we behave are the same.
Showing passion and personality but with a professional stance
With confidence and a caring touch
As the saying goes, the proof is in the eating. This means providing our customers with a better way to live can only happen if we deliver what we promise. Ultimately, if we truly believe in what we are trying to achieve, how and why, creating a better way for people to live will happen naturally.
Redrow. A Better Way to Live.
A superior product in a fantastic location built by great people
Dave Bexon - Group Sales and Marketing Director